Here’s How You Can Use It
Your client offers sales performance tracking software. Target companies with a sales department of 5-10 employees. These businesses are growing and need solutions to better manage their sales teams, track performance, and optimise sales processes.
Now Let’s Dive Deeper:
Now that you’ve seen a quick overview, let’s take a more detailed look at how targeting specific department sizes can be put into action.
Client Offering:
Marketing automation platform designed for small to medium-sized marketing teams, providing features such as automated email campaigns, social media scheduling, and lead tracking.
Objective:
Identify companies with marketing departments of specific sizes, ensuring that the automation platform fits their needs without overwhelming them with complexity.
Use Case:
Companies with 5-10 employees in their marketing department are often managing multiple campaigns across channels but lack the manpower to do so manually. By applying the Department Count filter, your client can target businesses with marketing teams large enough to benefit from automation but small enough to need help with handling the workload efficiently.
For example, a retail company with a small marketing team may be juggling email, social media, and content marketing efforts. The client’s automation platform can streamline these processes, allowing the team to focus on strategic tasks while the platform handles repetitive tasks like email blasts and social scheduling.
The Why:
The Department Count filter ensures that your client reaches businesses where the size of the marketing team aligns perfectly with the platform’s capabilities. It avoids targeting teams that are too large for basic automation or too small to require such tools.
